The u s dating services market
The ASA subsequently banned advertisements that claimed the use of a scientifically proven matching system.
A 2010 article published by the Harvard Business Review attributed the success of eharmony's system to their large membership base, their efforts to exclude people who are not serious about dating, and their membership fees being more expensive than the fees for other dating websites.
In 2007, eharmony stated since the site's launch, they had rejected about a million people who applied to use the service.
They reported that about 30% of those applicants were denied because they were already married, 27% were younger than the minimum application age of 21, and 9% provided inconsistent answers on the application.
It launched in 1995 and is now available in 24 different countries.
Members set up a profile, upload photos and can then search through profiles to find a good match.
During 2009–12, new memberships, retention rates and time spent on the site decreased.