The dating insider
Over the years, David has offered industry-leading advice on how to design action-driven in-app purchases, where and when to put paywalls in place, and matching people in new, bold, and maybe even unproven ways.
Nowadays, Digicraft focuses on entrepreneurs in the dating world.
Two of the 60-year-old author's other books, "Lipstick Jungle" and "The Carrie Diaries," were also turned into TV series.
For Bushnell, who has been in a two-year relationship with Jim Coleman, there are two key things she has learned about finding a partner.
His consulting and advising for sites from Ok Cupid to Plenty of Fish and dozens more has basically earned him an honorary degree in the world of online dating, and his expertise has been quoted in publications like The New York Times and Inc Magazine.
His blog, Online Dating Insider, is heralded as one of the top industry blogs for online dating, where he shares his insights about what works and what doesn’t for businesses big and small, old and new.
While the Internet was busy finding its way into everyone’s home in the ’90s, David was working at an agency in New York trying to take advantage of the new Internet thing.
“My role was to demystify the impact of technology on marketing,” he said of working with the early adopters developing websites that would use e-commerce and online advertising.
The success of "SATC" led to two films, which were released in 20.He decided to further embed himself in the space by creating his Online Dating Insider blog, which became a go-to for industry insights, and he, in turn, became a sought-after expert.He has since capitalized on his opinions by bringing his consulting, analysis, and advisory business under one brand — Digicraft.“Let’s just say that the dating industry has barely addressed the shortcomings that I was talking about a decade ago,” David said.The largest shortcoming, David went on, is that the dating industry does very little with the user behavior data it collects.
From left: Sam Yagan, Co-Founder of Ok Cupid and Vice-Chairman of the Match Group, David Evans, voice of Online Dating Insider, and Markus Frind, Founder of Plenty of Fish, at an i Date conference circa 2009.