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I think this is the year a more significant number of marketers start to move beyond the hype and really understand how to build and use these things.” Travel and hospitality brands were at the forefront of the messaging revolution this year, embracing the technology’s potential to heighten the customer experience.
Historic hotel brand Four Seasons launched an omnichannel chat platform across its global properties (built on Smooch), while the Venetian Las Vegas pioneered social booking through Facebook Messenger (with an assist from Microsoft).
Meanwhile, smaller players like Viber and Skype improved their offerings for Windows 10.
“Voice will reduce the effort we expend on data entry, support the disabled, power more predictive applications, and bring new workflows to mobile.
Proving its potential to bring the world more than profit, messaging technology was used for a number of innovative and socially-responsible reasons this year.
The use of chabots and other technology is only going to grow in 2018 and I can’t wait to see how it helps make a difference on behalf of so many more critically important issues.” We’re working on a brand new editorial newsletter that will cover the rapidly-evolving state of messaging, bots and conversational commerce.
It will be packed with original insights, the latest industry research and a little experimentation.
Google Home launched globally and Amazon’s Alexa introduced notifications and other monetization tools for businesses.
Apple acqui-hired the team from messaging assistant to work on Siri, while Message Bird raised a million Series A to build out a voice API.
Add Oracle’s new intelligent bot platform and Drift’s $32 million raise to the mix, and it’s clear chatbots are here to stay.